POP UP SHOW
Presenting our
faculty at the
Milan Design Week
Background
PopUpShow installation at Milan Design Week 2015 presented work of students of the Faculty of Multimedia Communications (TBU in Zlín, Czechia). As part of an interdisciplinary student team, my friend Petr Belák and I were responsible for the art direction, covering the entire visual identity – logo, custom typography, illustrations, print materials, product photos, exhibition graphics and digital elements like web design and video graphics. This task served as our diploma project and was supervised by Michal Vasku.
Serving Pop Corn
at the Milan
Design Week
The presentation embodies the popular PopUpCulture phenomenon, shaping a PopUpShow with PopUpDesign and PopCorn. Viewing design weeks as the new cinemas, we drew inspiration from this culture for the entire visual concept.
Visual Identity
echoing the
Golden Age
of Hollywood
The visual identity and logotype draw inspiration from pop culture and Hollywood's Golden Age, reflecting the seamless integration of movies into daily life—much like the current significance of design weeks. The logotype, influenced by Looney Tunes Cartoons aesthetics, features our custom font, PopUpFont, used in headline communication also. The dots in the word "show" evoke neon lights used during movie premieres.
Introducing: The probably very first popcorn illustrations inspired by Clark Gable's face.
Besides directing
the product
photoshoot, I had
a great opportunity
to be a hand model.
The pleasant side
effect of a long night
photoshoots are goofy backstage photos.
The installation evokes cinema too. Long day at the design week? Take a seat and "watch" our products.
The irresistible scent
of fresh popcorn attracting crowds
of visitors.
Sincere thanks
to the best team.
Product Design
Branislav Glejtek
Daniel Szöllösi
Eva Wirthová
Jiří Maxmilián Blšták
Karolína Fardová
Kateřina Brůhová
Lucia Kubišová
Lucia Plevová
Lucia Regásková
Lukáš Uliarczyk
Tereza Čižmárová
Uranbileg Altangerel
Veronika Zelezníková
Web Development
Photography
Video Editing
Pavel Mašek
Selected Works
DekidsFashion Brand
Workshop BoxDevelopment Tool
UNIGCurtain E-shop
Amigo CouponsDigital Coupons
DBDAArchitectural Studio
Tereza OtahalikovaBijou Jewelry
KABO CeramicsCeramic Studio & Shop
The City of PilsenCzech City
PopUpShowMilan Design Week Exposition
