Installation is presenting work of students of the Faculty of Multimedia Communications (TBU in Zlín, Czech Republic) on Milan Design Week 2015. Together with our multifunctional team we created whole conception of the installation. Our task was also to create visual identity and art direction of this project. The presentation itself reflects the well-known phenomenon of PopUpCulture, forming a PopUpShow with PopUpDesign and PopCorn. The main visual inspiration is movie industry, especially Golden Age of Hollywood and Looney Tunes.

We created logotype, headline typography ("Show Font"), illustrations, print materials, webdesign, identity application for the installation and video. We also cooperated on the photoshooting of products.

Art Direction – Exhibition Design – Visual Identity  

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